01
Chinese Social Media Management
Build a digital presence in China that belongs to your brand.
- Account positioning
- Content planning & production
- Day-to-day management
- Monthly performance review
CHINA MARKETING FOR GLOBAL BRANDS
Get discovered. Build trust. Get chosen in China.
WeChi is a China-focused digital marketing agency helping international brands connect, communicate and grow with Chinese consumers — across social media, content, creators and digital advertising, throughout the full journey from discovery and search to trust and decision.
Social Media Management · KOL/KOC · Content Localization · Digital Advertising · Market Entry
- Discover
- Search
- Trust
- Choose
We connect brands with China.
- StrategyMarket Strategy
- ContentContent Localization
- CreatorsCreator Partnerships
- MediaDigital Advertising
- MeasurementPerformance Review
WHY CHINA · WHAT WE DO
One Market. Millions of Consumer Journeys.
China represents not only one of the world's largest digital consumer markets, but also one of the most influential outbound travel markets. For international businesses, reaching Chinese consumers no longer requires being physically located in China.
A restaurant in Bangkok. A hotel in Tokyo. A lifestyle brand in Paris. A wellness business in Singapore. All can become part of a Chinese consumer's decision-making journey before they ever arrive at the destination.
Chinese consumers discover brands through content, confirm information through search, build trust through real experiences and reviews, and only then complete a visit, booking, enquiry or purchase. WeChi's work is to help brands show up across that full journey.
Discovery → Search → Consideration → Trust → Decision
WeChi helps brands become visible throughout that journey.
- 01
AWARENESS
Awareness
Get discovered by the right audience.
- 02
INTEREST
Interest
Create relevance through content and creators.
- 03
SEARCH
Search
Turn exposure into active brand discovery.
- 04
TRUST
Trust
Build credibility through consistent content and authentic experiences.
- 05
CONVERSION
Conversion
Translate digital interest into visits, bookings and purchases.
- 06
GROWTH
Growth
Build sustainable digital assets for long-term growth.
OUR SERVICES
From Market Entry to Sustained Growth.
We connect strategy, content, creators, advertising and measurement into one integrated China digital marketing system.
- 02
KOL & KOC Marketing
Reach Chinese consumers through voices they already trust.
- Creator shortlisting
- Briefing & coordination
- Content review
- Published post recap
- 03
Content Localization & Creation
Turn global brand messaging into content that reads as native.
- Content strategy & tone
- Copywriting
- Visual/video adaptation
- Platform-native formatting
- 04
China Digital Advertising
Put content in front of the right Chinese audience, faster.
- Advertising plan
- Audience targeting setup
- Creative adaptation for ads
- Monthly reporting
- 05
China Market Entry Strategy
Know where and how to start before spending on execution.
- Market & competitor research
- Consumer insight summary
- Platform recommendation
- Go-to-market plan
- 06
Consumer & Outbound Tourism Marketing
Reach Chinese travelers while they're still planning the trip.
- Destination content strategy
- Creator visits & coverage
- Search-relevant content
- Booking-stage messaging
WHO WE WORK WITH
Built for Brands Looking Toward China
Hospitality & Travel
Core goal
Reach Chinese travelers during pre-trip search and decision-making.
Hotels | Resorts | Destinations | Attractions | Travel Services
Food & Beverage
Core goal
Improve destination search, visits and word-of-mouth content.
Restaurants | Cafés | Food Brands | Beverage Brands | Local Specialties
Beauty & Wellness
Core goal
Build trust content around ingredients, experience and use cases.
Beauty | Skincare | Spas | Clinics | Wellness | Lifestyle
Retail & Consumer Brands
Core goal
Get onto travelers' shopping lists and into Chinese consumer moments.
Retail | Consumer Products | Souvenirs | Design Brands | Local Products
Real Estate & Professional Services
Core goal
Lower the decision barrier with clear, localized information.
Real Estate | Education | Professional Services | International Lifestyle Services
Whether your objective is to attract Chinese travelers overseas or build a long-term presence in mainland China, WeChi develops a strategy around where your business is today — and where you want it to go next.
FAQ
Common Questions
Our brand isn't on any Chinese platforms yet. Where should we start?
We usually start with a short market entry review — understanding your audience, category and objectives — before recommending which platforms and content to prioritize first.
Can an international brand operate an account on Xiaohongshu and similar platforms?
Yes. Many international brands run official accounts on Chinese platforms. We handle setup, positioning, content and ongoing management.
What's the difference between KOL and KOC marketing?
KOLs are larger creators with broad reach; KOCs are smaller, more relatable creators whose content often reads as personal recommendation rather than advertising. We combine both depending on the objective.
How can hotels, restaurants or overseas stores attract Chinese travelers?
Through content and search visibility that reaches travelers while they're still researching and planning — before they book or arrive.
How does WeChi decide the scope and timeline of a project?
We discuss your brand, objectives and current stage, then propose a scope and timeline that fits — whether that's a focused sprint or ongoing operation.
OUR MISSION
Make China Closer.
There is distance between markets. Distance between languages. And often, distance between great brands and the consumers who would love them.
WeChi exists to make that distance smaller.
We help global brands become more visible, understandable and relevant to Chinese consumers — while helping Chinese consumers discover remarkable brands, products and experiences around the world.
We connect brands with China.