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WeChi
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OUR SERVICES

From Market Entry to Sustained Growth.

We connect strategy, content, creators, advertising and measurement into one integrated China digital marketing system.

We build integrated China marketing strategies around the complete consumer journey.

  • 01

    Chinese Social Media Management

    Build a digital presence in China that belongs to your brand.

    Relevant platforms

    Xiaohongshu · Douyin · WeChat · Weibo

    We develop and manage Chinese social media ecosystems tailored to each brand — Xiaohongshu, Douyin, WeChat, Weibo and other relevant platforms — from positioning to publishing and performance analysis.

    The problem this solves

    Many brands have no presence — or an inconsistent one — on the Chinese platforms their audience actually uses.

    Suited to this stage

    Brands opening their first Chinese social media account, or resetting one that isn't working.

    What we do

    • Define account positioning and content direction
    • Plan and produce native-format content
    • Manage publishing and daily community response
    • Review performance and adjust monthly

    Deliverables

    • Account positioning
    • Content planning & production
    • Day-to-day management
    • Monthly performance review
    Talk to us about this
  • 02

    KOL & KOC Marketing

    Reach Chinese consumers through voices they already trust.

    Relevant platforms

    Xiaohongshu · Douyin · Weibo

    We connect brands with Chinese influencers, KOLs, KOCs and content creators based on audience relevance, brand fit and campaign objectives.

    The problem this solves

    Brand messaging alone rarely builds trust — Chinese consumers look to creators and peer reviews first.

    Suited to this stage

    Brands with a product or experience ready to be seen and tried by real creators.

    What we do

    • Identify KOLs and KOCs matched to the brand and audience
    • Coordinate briefs, timelines and deliverables
    • Review content before and after publishing
    • Track what was published and where

    Deliverables

    • Creator shortlisting
    • Briefing & coordination
    • Content review
    • Published post recap
    Talk to us about this
  • 03

    Content Localization & Creation

    Turn global brand messaging into content that reads as native.

    Relevant platforms

    Xiaohongshu · Douyin · WeChat · Weibo

    Localization is more than translation. We transform global brand messages into content designed around Chinese culture and native digital language.

    The problem this solves

    Directly translated content often feels foreign to Chinese audiences and is easy to scroll past.

    Suited to this stage

    Brands with existing global content who need it to work in a Chinese digital context.

    What we do

    • Adapt brand messaging for Chinese culture and platform norms
    • Write copy in native digital language
    • Adapt visuals and video for local formats
    • Format content for each platform

    Deliverables

    • Content strategy & tone
    • Copywriting
    • Visual/video adaptation
    • Platform-native formatting
    Talk to us about this
  • 04

    China Digital Advertising

    Put content in front of the right Chinese audience, faster.

    Relevant platforms

    Xiaohongshu · Douyin · WeChat · Weibo

    We plan and execute digital advertising strategies across relevant Chinese platforms to amplify content and reach high-value audiences.

    The problem this solves

    Organic reach alone is often too slow to build awareness within a campaign timeline.

    Suited to this stage

    Brands with content ready to amplify, or a specific campaign moment to support.

    What we do

    • Plan advertising strategy and budget allocation
    • Set up audience targeting
    • Adapt creative for ad placements
    • Report on delivery and spend

    Deliverables

    • Advertising plan
    • Audience targeting setup
    • Creative adaptation for ads
    • Monthly reporting
    Talk to us about this
  • 05

    China Market Entry Strategy

    Know where and how to start before spending on execution.

    Relevant platforms

    Xiaohongshu · Douyin · WeChat · Weibo

    Market research, consumer insights, competitor analysis and go-to-market planning — answering the question: how should we enter China?

    The problem this solves

    Brands new to China often don't know which platforms, audiences or approach fit their business.

    Suited to this stage

    Brands considering China for the first time, or reassessing an approach that hasn't worked.

    What we do

    • Research the market and relevant competitors
    • Summarize Chinese consumer behavior for the category
    • Recommend platforms and positioning
    • Outline a phased go-to-market plan

    Deliverables

    • Market & competitor research
    • Consumer insight summary
    • Platform recommendation
    • Go-to-market plan
    Talk to us about this
  • 06

    Consumer & Outbound Tourism Marketing

    Reach Chinese travelers while they're still planning the trip.

    Relevant platforms

    Xiaohongshu · Douyin · WeChat

    For hotels, restaurants and location-based brands, we help influence Chinese consumers before their journey even begins.

    The problem this solves

    Chinese travelers research and decide on destinations and venues long before they arrive.

    Suited to this stage

    Hotels, restaurants and location-based brands seeking Chinese travelers or outbound visitors.

    What we do

    • Build destination and venue content strategy
    • Coordinate creator visits and coverage
    • Create content that surfaces in pre-trip search
    • Support messaging at the booking stage

    Deliverables

    • Destination content strategy
    • Creator visits & coverage
    • Search-relevant content
    • Booking-stage messaging
    Talk to us about this

HOW WE WORK TOGETHER

Engagement Models

Most work with WeChi takes one of three shapes, scoped to your brand and stage.

  • Market Entry Sprint

    Market Entry Sprint

    A focused project on China market entry and strategy.

  • Always-on Operation

    Always-on Operation

    Ongoing account and content management over time.

  • Campaign Activation

    Campaign Activation

    Creator, advertising or moment-led campaigns.

The exact scope and duration are agreed with each brand individually; we don't promise fixed pricing or results.

OUR APPROACH

We Don't Translate Marketing. We Localize Relevance.

Chinese consumers use different platforms, speak a different digital language and follow different paths to purchase. Our process starts with understanding.
  1. 01

    Understand

    Your brand, product, audience and business objectives.

  2. 02

    Strategize

    Build the right China market, platform and content strategy.

  3. 03

    Localize

    Transform communication into locally relevant storytelling.

  4. 04

    Activate

    Reach consumers through social media, creators and paid media.

  5. 05

    Optimize

    Measure real performance and continuously improve.

Every strategy is built around one question: how can marketing create meaningful business growth?

FAQ

Common Questions

  • Our brand isn't on any Chinese platforms yet. Where should we start?

    We usually start with a short market entry review — understanding your audience, category and objectives — before recommending which platforms and content to prioritize first.

  • Can an international brand operate an account on Xiaohongshu and similar platforms?

    Yes. Many international brands run official accounts on Chinese platforms. We handle setup, positioning, content and ongoing management.

  • What's the difference between KOL and KOC marketing?

    KOLs are larger creators with broad reach; KOCs are smaller, more relatable creators whose content often reads as personal recommendation rather than advertising. We combine both depending on the objective.

  • How can hotels, restaurants or overseas stores attract Chinese travelers?

    Through content and search visibility that reaches travelers while they're still researching and planning — before they book or arrive.

  • How does WeChi decide the scope and timeline of a project?

    We discuss your brand, objectives and current stage, then propose a scope and timeline that fits — whether that's a focused sprint or ongoing operation.

OUR MISSION

Make China Closer.

There is distance between markets. Distance between languages. And often, distance between great brands and the consumers who would love them.

WeChi exists to make that distance smaller.

We help global brands become more visible, understandable and relevant to Chinese consumers — while helping Chinese consumers discover remarkable brands, products and experiences around the world.

Book a China Market Consultation

We connect brands with China.