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OUR SERVICES

Integrated China Digital Marketing

We build integrated China marketing strategies around the complete consumer journey.

  • 01

    Chinese Social Media Management

    We develop and manage Chinese social media ecosystems tailored to each brand — Xiaohongshu, Douyin, WeChat, Weibo and other relevant platforms — from positioning to publishing and performance analysis.

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  • 02

    KOL & KOC Marketing

    We connect brands with Chinese influencers, KOLs, KOCs and content creators based on audience relevance, brand fit and campaign objectives.

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  • 03

    Content Localization & Creation

    Localization is more than translation. We transform global brand messages into content designed around Chinese culture and native digital language.

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  • 04

    China Digital Advertising

    We plan and execute digital advertising strategies across relevant Chinese platforms to amplify content and reach high-value audiences.

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  • 05

    China Market Entry Strategy

    Market research, consumer insights, competitor analysis and go-to-market planning — answering the question: how should we enter China?

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  • 06

    Consumer & Outbound Tourism Marketing

    For hotels, restaurants and location-based brands, we help influence Chinese consumers before their journey even begins.

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OUR APPROACH

We Don't Translate Marketing. We Localize Relevance.

Chinese consumers use different platforms, speak a different digital language and follow different paths to purchase. Our process starts with understanding.
  1. 01

    Understand

    Your brand, product, audience and business objectives.

  2. 02

    Strategize

    Build the right China market, platform and content strategy.

  3. 03

    Localize

    Transform communication into locally relevant storytelling.

  4. 04

    Activate

    Reach consumers through social media, creators and paid media.

  5. 05

    Optimize

    Measure real performance and continuously improve.

Every strategy is built around one question: how can marketing create meaningful business growth?

OUR MISSION

Make China Closer.

There is distance between markets. Distance between languages. And often, distance between great brands and the consumers who would love them.

WeChi exists to make that distance smaller.

We help global brands become more visible, understandable and relevant to Chinese consumers — while helping Chinese consumers discover remarkable brands, products and experiences around the world.

We connect brands with China.