WHO WE ARE
Get discovered. Build trust. Get chosen in China.
WeChi is a China-focused digital marketing agency helping international brands connect, communicate and grow with Chinese consumers.
Through Chinese social media, influencer marketing, localized content, digital advertising and market-entry strategy, we help brands build meaningful connections with one of the world's most dynamic consumer markets.
From the moment a Chinese consumer discovers your brand to the moment they search, engage, visit, book or purchase, WeChi helps build the journey in between.
With extensive experience working across international markets, particularly in Southeast Asia, our team understands both sides of the equation: how global brands communicate, and how Chinese consumers discover and choose brands.
We don't simply put brands on Chinese platforms. We help brands become relevant to Chinese consumers.
WHAT WE BELIEVE
Enter China. Speak China. Grow in China.
Platforms are the gateway. Consumers are the focus.
China has one of the world's most distinctive digital ecosystems. A consumer may first discover a brand through Xiaohongshu, become interested after watching a creator's experience, search for reviews and recommendations, and make a purchasing or travel decision long before interacting with the brand directly.
Entering China, therefore, is not simply about opening another social media account. It requires understanding how Chinese consumers discover, search, evaluate, trust and ultimately choose brands.
That principle shapes everything we do at WeChi.
OUR EXPERIENCE
International Experience. China-Focused Expertise.
Our team brings years of hands-on experience working with Chinese consumers and international brands, with particularly strong experience across Southeast Asia.
We have supported businesses at different stages of their China journey — from launching their first Chinese social media presence to developing long-term digital marketing ecosystems.
That experience has taught us something important: there is no universal playbook for entering China. Every brand requires a different combination of market understanding, localization, content, creators, platforms and timing.
WeChi brings those pieces together.
OUR TEAM
Capabilities Across the Full China Journey
Strategy & Market Insight
Strategy & Market Insight
Research, positioning and go-to-market planning for China.
Content & Localization
Content & Localization
Turning brand messaging into native Chinese digital content.
Creator Partnerships
Creator Partnerships
Sourcing and coordinating KOLs and KOCs matched to the brand.
Media & Performance
Media & Performance
Planning and running digital advertising across Chinese platforms.
Project Management & Reporting
Project Management & Reporting
Coordinating delivery and reporting on progress each month.
Individual team profiles will be published once each member has confirmed doing so.
WHY WECHI
Global Perspective. China Expertise. Local Execution.
- 01
China Consumer Understanding
We understand China's digital ecosystem, platform culture, content trends and consumer decision journeys.
- 02
International Market Experience
With extensive experience across international markets, particularly Southeast Asia, we understand the challenges global businesses face communicating with Chinese consumers.
- 03
Content Meets Growth
We look beyond impressions and posts — connecting content with real business objectives, from awareness to visits, enquiries and sales.
- 04
Platform & Creator Network
We connect brands with Chinese platforms, KOLs, KOCs, creators and media opportunities to build integrated ecosystems.
- 05
Strategy to Execution
From research and strategy to content, creators, advertising and performance analysis — an integrated approach that simplifies China marketing.
OUR MISSION
Make China Closer.
There is distance between markets. Distance between languages. And often, distance between great brands and the consumers who would love them.
WeChi exists to make that distance smaller.
We help global brands become more visible, understandable and relevant to Chinese consumers — while helping Chinese consumers discover remarkable brands, products and experiences around the world.
We connect brands with China.