FAQ
Questions brands ask before starting in China
How Chinese platforms work, what a first engagement looks like, and what a global brand needs to prepare. If your question isn't here, ask us directly.
FAQ
Common Questions
Our brand isn't on any Chinese platforms yet. Where should we start?
We usually start with a short market entry review — understanding your audience, category and objectives — before recommending which platforms and content to prioritize first.
Can an international brand operate an account on Xiaohongshu and similar platforms?
Yes. Many international brands run official accounts on Chinese platforms. We handle setup, positioning, content and ongoing management.
What's the difference between KOL and KOC marketing?
KOLs are larger creators with broad reach; KOCs are smaller, more relatable creators whose content often reads as personal recommendation rather than advertising. We combine both depending on the objective.
How can hotels, restaurants or overseas stores attract Chinese travelers?
Through content and search visibility that reaches travelers while they're still researching and planning — before they book or arrive.
How does WeChi decide the scope and timeline of a project?
We discuss your brand, objectives and current stage, then propose a scope and timeline that fits — whether that's a focused sprint or ongoing operation.