ANTIDOTES
Fragrance
Thai fragrance brand, multiple store locations
CHINA MARKETING FOR GLOBAL BRANDS
Connecting Global Brands with Chinese Consumers
WeChi is a China-focused digital marketing agency helping international brands connect, communicate and grow with Chinese consumers.
- Discover
- Search
- Trust
- Choose
We connect brands with China.
WHY CHINA · WHAT WE DO
One Market. Millions of Consumer Journeys.
China represents not only one of the world's largest digital consumer markets, but also one of the most influential outbound travel markets. For international businesses, reaching Chinese consumers no longer requires being physically located in China.
A restaurant in Bangkok. A hotel in Tokyo. A lifestyle brand in Paris. A wellness business in Singapore. All can become part of a Chinese consumer's decision-making journey before they ever arrive at the destination.
Through platforms such as Xiaohongshu, Douyin, WeChat, Weibo and other Chinese digital ecosystems, consumers increasingly move through:
Discovery → Search → Consideration → Trust → Decision
WeChi helps brands become visible throughout that journey.
- 01
AWARENESS
Awareness
Get discovered by the right audience.
- 02
INTEREST
Interest
Create relevance through content and creators.
- 03
SEARCH
Search
Turn exposure into active brand discovery.
- 04
TRUST
Trust
Build credibility through consistent content and authentic experiences.
- 05
CONVERSION
Conversion
Translate digital interest into visits, bookings and purchases.
- 06
GROWTH
Growth
Build sustainable digital assets for long-term growth.
OUR SERVICES
Integrated China Digital Marketing
We build integrated China marketing strategies around the complete consumer journey.
- 01
Chinese Social Media Management
Chinese social media ecosystems tailored to each brand — from positioning to publishing and performance analysis.
- 02
KOL & KOC Marketing
Creators matched on audience relevance, brand fit and campaign objectives — not follower counts alone.
- 03
Content Localization & Creation
Localization is more than translation — content designed around Chinese culture and native digital language.
- 04
China Digital Advertising
Paid strategies across relevant Chinese platforms to amplify content and reach high-value audiences.
- 05
China Market Entry Strategy
Market research, consumer insights, competitor analysis and go-to-market planning.
- 06
Consumer & Outbound Tourism Marketing
For hotels, restaurants and location-based brands: influence Chinese consumers before their journey begins.
OUR WORK
Selected Work
We provide ongoing Xiaohongshu account management for international brands, alongside KOL and KOC campaigns — excerpts from real account and post screenshots below.
SUITCUBE
Custom Tailoring
Custom suits since 2014, 13 stores in Thailand
AYATANA
Aromatherapy
Natural aromatherapy brand, industry recognized
SOAP OPERA
Handmade Soap
Thai handmade soap brand, all-natural
Butterfly Thai
KOL / KOC Campaigns
SOAP OPERA
KOL / KOC Campaigns
WHO WE WORK WITH
Built for Brands Looking Toward China
Hospitality & Travel
Hotels | Resorts | Destinations | Attractions | Travel Services
Food & Beverage
Restaurants | Cafés | Food Brands | Beverage Brands | Local Specialties
Beauty & Wellness
Beauty | Skincare | Spas | Clinics | Wellness | Lifestyle
Retail & Consumer Brands
Retail | Consumer Products | Souvenirs | Design Brands | Local Products
Real Estate & Professional Services
Real Estate | Education | Professional Services | International Lifestyle Services
Whether your objective is to attract Chinese travelers overseas or build a long-term presence in mainland China, WeChi develops a strategy around where your business is today — and where you want it to go next.
OUR MISSION
Make China Closer.
There is distance between markets. Distance between languages. And often, distance between great brands and the consumers who would love them.
WeChi exists to make that distance smaller.
We help global brands become more visible, understandable and relevant to Chinese consumers — while helping Chinese consumers discover remarkable brands, products and experiences around the world.
We connect brands with China.